Tuesday 3 April 2012

Jaeger-LeCoultre “Mad About Reverso”

Jaeger-LeCoultre celebrates the launch of the new Mad Men season and the“Mad About Reverso” collaboration at the brand’s Beverly Hills boutique

“Mad Men” series creator Matthew Weiner joined Jaeger-LeCoultre to celebrate the 4-time Emmy award winning show's special collaboration: "Mad about Reverso".


The Saturday afternoon boutique gathering included an exclusive group of Jaeger-LeCoultre aficionados to meet with Weiner as Jaeger-LeCoultre North American President Philippe Bonay presented him with the No.1 piece of the 'Grande Reverso Ultra Thin Tribute to Mad Men'.


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