Friday, 6 April 2012


Jaeger-LeCoultre is pleased to announce the winner of the “MAD ABOUT REVERSO” contest that ran on Facebook through March 2012.

An iconic Grande Reverso Ultra Thin Tribute to 1931 watch will be awarded to Kaveh Hearian for his original work: “The Reverso. Reframing Time Since 1931”.

Kaveh Hearian’s advertising campaign was the winner in the final selection process and the jury congratulates Kaveh on the choice of his tagline

“Time is luxury, invest it WISELY”.

Earlier this year Jaeger-LeCoultre, known for aesthetic influence and expertise in high watch-making, created a 25-piece engraved edition of the Reverso: A Grande Reverso Ultra Thin Tribute to the award-winning AMC series “Mad Men”. The unique edition's art deco style, praised by “Mad Men” series creator Matthew Weiner, inspired creative ad campaigns from both Jaeger-LeCoultre and "Mad Men" fans, and were submitted to Jaeger-LeCoultre - The Official Page.


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