pre-registration is open now for online bidding

to be held March 12-15, 2012

Within the framework of its partnership with the International Herald Tribune and the UNESCO World Heritage Centre, Jaeger-LeCoultre announces its 4th annual online auction of a unique watch. The proceeds from the sale will be entirely donated to the protection of an exceptional marine site in the Philippines that is part of the UNESCO World Heritage Marine Programme.

This year the proceeds of the Deep Sea Vintage Chronograph sale will be donated to the Puerto-Princesa Subterranean River National Park in the Philippines that features a spectacular landscape with its underground river that emerges directly into the sea. The area represents a significant habitat for biodiversity conservation. The site contains a full "mountain-to-the-sea" ecosystem and protects some of the most significant forests in Asia. The proceeds from the auction will contribute to acquiring the equipment and materials that will assist the site with a regular monitoring programme toward evaluating the state of conservation of its exceptional marine value.

The prototype N°1 of the Deep Sea Vintage Chronograph is a fully functional original timepiece hand-crafted by watchmakers of the Manufacture Jaeger-LeCoultre.

The online auction starts on March 12, 2012 at 12.00 C.E.T.

and ends on March 15, 2012 at 12.05 C.E.T.

The bidding will be held on the official website

http://auction.jaeger-lecoultre.com

Participation is open exclusively to those having pre-registered

Registration is open from March 8

Manufacture Jaeger-LeCoultre, located in the Vallée de Joux, Switzerland, attaches a great importance to preserving the exceptional natural environment of its production site and to contributing to environmental projects internationally. Jaeger-LeCoultre is in its 4^th year of partnership with the UNESCO World Heritage Centre to help protect and safeguard outstanding marine sites that require specific immediate intervention. To increase public awareness of this environmental cause, Jaeger-LeCoultre joined forces with the International Herald Tribune to create the “Tides of Time” newspaper section that highlights exceptional marine sites throughout the year.

Online watch auctions conducted since 2009 have already enabled Jaeger-LeCoultre to contribute to the protection of Tubbataha Reefs Natural Park in the Philippines, India’s Sundarbans National Park, and Malpelo Fauna and Flora Sanctuary in Colombia.

Jaeger-LeCoultre Deep Sea Vintage Chronograph

From 1950s Jaeger-LeCoultre provided the first explorers of the marine depths – whether driven by scientific goals or by a thirst for discovery – with a timepiece that exceeded their demands. Through the different versions introduced until the early 1970s, the Memovox Deep Sea became one of the rare watchmaking creations to leave an indelible imprint on its era. In 2012 the Manufacture Jaeger-LeCoultre offers the Deep Sea Vintage Chronograph, a remarkable reinterpretation of a legendary watch.

The latest creation from the Grande Maison in the Vallée de Joux is bound to thrill devotees of legendary models wishing to pay tribute to a longstanding tradition of innovation in the most diverse disciplines, yet without foregoing the comfort and reliability ensured by the latest generation of Jaeger-LeCoultre calibers.

The stainless steel case of the Jaeger-LeCoultre Deep Sea Vintage Chronograph is inspired by the design codes of an iconic creation, the back bears the same engraved motif as the historical model, depicting a frogman surrounded by bubbles. This watch driven by Jaeger-LeCoultre Calibre 751G incorporates the latest developments stemming from Jaeger-LeCoultre’s ongoing research. The embossed black calfskin leather strap looks exactly like the one fitted on the original.

Manufacture Jaeger-LeCoultre

A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux, Switzerland. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. The Manufacture has an impressive range of world firsts, superlative creations and legendary models to its credit, including the Reverso, the Duoplan, the Master Control, the Memovox Polaris, the Gyrotourbillon and the Atmos. Guided by time-honored know-how and a constant quest for technical enhancements, the master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 179 years of expertise, benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux.

Building on a vast heritage encompassing 1,231 calibres and 398 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.

www.jaeger-lecoultre.com

Labels: UNESCO Jaeger-Le Coultre World Heritage Centre Deep Sea Vintage Chronograph