Wednesday, 13 June 2012

A manufacture watch - Frederique Constant

It is hard not to be romantic about watches - I realize I am on theme here, but it's hard not to be romantic about it.


I had time to meet with the folks from Frederique Constant in Las Vegas.  Luxury is something that you don't necessarily need.  Luxury is not defined by the number of zeros on the price tag.  Luxury, at least when it is real, luxury represents something special, something that you can live without, but that you will be happier living with.  

A truly amazing cup of coffee in a world of Nescafe swill - that is a luxury.  A beautiful pair of Alden shoes in a world of Nikes - that is a luxury.  A watch company that has its own movement - one expressly designed and produced for its own watch lines - that is luxury.  But who ever said that it should cost 2 - 3 month's salary of a normal person?  We all want something better - don't we?  And it doesn't have to ask you to chose between funding your retirement, or having a beautiful timekeeper.  Does it?

Luxury is not always about the price tag, and I thank Frederique Constant for reminding me of this.  Luxury is having the time to read a book.  Luxury is being able to enjoy time with your family and friends.  
Courtesy of Frederique Constant
So here it is - direct from the source -
Frederique Constant has been developing and producing its in-house Manufacture Calibers since 2001.  The first caliber was the Heart Beat Manufacture, cal. FC-910 with its iconic aperture in the dial and main plate at 6 o'clock position.  Newer versions of the Heart Beat Manufacture included various complications, a silicium (silicon) escapement wheel, and even an in-house Tourbillon.

Development of the second base caliber by Frederique Constant started in 2008.  The design and development briefing for this second base caliber was very straight forward: redevelop all components and search to reduce cost of manufacturing with 30%, while at least maintaining the same high quality level of the Heart Beat Manufacture calibers.  As a result, the Maxime Manufacture (cal. FC-700) was born.  Frederique Constant realized significant economies of scale with this caliber.  In line with our Accessible Luxury philosophy, these cost-savings were transferred to the final consumer, by offering these Frederique Constant Manufacture timepieces at unbeatable retail prices.
 

Courtesy of Frederique Constant
This year, Frederique Constant is proud and excited to introduce the new Classics Manufacture, with a retail price starting at €1’750 in stainless steel.  Designed and produced with utmost care, the sophisticated dial shows a remarkable refinement.  Decoration of the movement is to the highest standards, with Cotes de Geneve and Collimacon patterns, brightly shining due to the rhodium finishing.  The new Classics Manufacture is based on the second generation of the Maxime movement, cal. FC-710 and features an added center seconds hand.  Apart from stainless steel, the Classics Manufacture is also available with a case finished in rose gold plating, at €1’950. A duo of stunningly beautiful timepieces!
History Frederique Constant Manufacture Calibers
In 2001, Frederique Constant launched the development of its first manufacture caliber in close collaboration with the École d'Horlogerie de Genève, the École d'Ingenieurs de Genève and the Horloge Vakschool Zadkine, Netherlands.  The Heart Beat Manufacture has the characteristic bridge for the balance wheel on the front side of the caliber, which made it possible to have the spiral and fine regulation on the front side as well, creating a much more appealing Heart Beat design. This construction was new - allowing Frederique Constant to obtain a patent.
In 2008, Frederique Constant introduced its first Tourbillon Manufacture movement with Silicium (Silicon) Escapement Wheel.  There are three main advantages compared to a regular escapement wheel:
       - No oiling necessary
       - Ultra smooth surface
       - Weight 1/5th of steel
As a result, the Frederique Constant Tourbillon has an amplitude of over 300 degrees in dial-up and dial-down positions.  Even in the crown-down position, the amplitude is over 275 degrees, which is substantially more than the performance of other high-end tourbillons.
In 2009, Frederique Constant launched a new in-house base caliber (FC-700).  Component rationalization and assembly efficiency were the top priorities for the development of this caliber. Result was an overall 30% cost saving compared with the earlier Heart Beat Manufacture caliber. Various new technologies were incorporated.  For the first time, a Swiss watch manufacturer introduced a watch with a manufacture caliber below €2’000 retail.
Courtesy of Frederique Constant
Frederique Constant Factory 

The Frederique Constant production facility in Geneva measures 3'200 square meters, divided over four floors, offering an attractive working environment in the sectors of caliber component production, caliber assembly, watch assembly, and extensive quality control.  Numerically controlled machines of the latest generation are located in a large atelier in the basement, where all component manufacturing is concentrated.  Caliber and watch assembly, as well as state-of-the-art quality control is primarily organized on the first floor of the Frederique Constant building.  The building also serves as the brand's international headquarters.
 

Labels: ,

Bookmark and Share

Wednesday, 30 May 2012

Frederique Constant supports Eva Longoria in Cannes

During the Cannes International Film Festival, the Swiss watch manufacturer Frederique Constant supported the charity evening hosted by Eva Longoria and Denise Rich, benefiting The Eva Longoria Foundation & Gabrielle's Angel Foundation. The evening featured Eva Longoria and Denise Rich sharing news of their latest projects and fundraisers with the ultimate aim of generating awareness and funds for each well deserving organisation. Guests included: Alec Baldwin, Michelle Rodriguez, Goga Ashkenazi, Roberto Cavalli, Diddy, Cassie, Amaury Nolasco, Tara Reid and many more.
Courtesy of Frederique Constant

Luxury also means having the opportunity to contribute to helping those in need, as has Eva Longoria for many years. We are happy to support her.” – Aletta and Peter Stas, COO & CEO of Frederique Constant. This is why continue to team up with Eva Longoria’s and other charities.
Courtesy of Frederique Constant
About Frederique Constant
Over the years, Frederique Constant has earned a reputation as a leading maker of Swiss luxury watches despite the relative youth of our brand. The quality of our watches and the detail involved in crafting each watch is only part of our success story; the rest was driven by watch aficionados and lovers of our brand who saw that we had something different and unique to offer. It is by appealing to this same group of people that we hope to make a difference in the lives of many by soliciting for their support to extend the same affection they have for the brand, towards charities and causes we are associated with.
Frederique Constant’s slogan is “Live your passion”, and we do. Passion definitely shows through our craftsmanship, as well as our charitable donations. We create beautiful watches with precision design that are assembled by hand, allowing for a high quality timepiece each and every time. Perceived value is important, so we know that quality must be consistent in our work and is vital to our success. We are equally as passionate about charity, with $50 from each watch sold in our Double Heart Beat Collection donated to various charities.

About The Eva Longoria Foundation - The foundation was established in 2010 by actress, activist and philanthropist Eva Longoria. This foundation has been established primarily for, but not limited to, two charitable causes: women in the Latino community and children. (http://www.evalongoriafoundation.org/)
Mission:
To help women build better futures for themselves and their families through education and entrepreneurship
Our vision is to give women and girls the tools they need to reach their potential. The Eva Longoria Foundation supports programs that help girls excel in school and attend college. Additionally, we work to provide female entrepreneurs with career training, mentorship, capital and opportunity. By investing in women and girls, we hope to build a stronger future for our world.
Furthermore, The Eva Longoria Foundation will help raise awareness for children of all ethnic and racial backgrounds suffering from health-related problems. Eva Longoria has been a spokesperson for Padres Contra El Cancer for the past nine years trying to improve the quality of life for children with cancer and their families. Eva Longoria has also founded Eva’s Heroes in San Antonio, TX, in an effort to enrich the lives of teens and young adults who are developmentally challenged.
The purpose of Gabrielle’s Angel Foundation for Cancer Research is to encourage the development of more effective therapies for patients with leukemia, lymphoma and related cancers. The Foundation funds innovative clinical or basic science research that will lead to novel therapeutic approaches that could replace, or be used in combination with existing effective therapies. Such therapeutic approaches could include alternative or complementary medicine.
The Foundation funds research to improve the efficacy of cancer treatments, reduce their toxicity and improve the quality of life of patients with leukaemia or lymphoma.
The Foundation also supports limited scientific interchange between select leaders in different areas of bio and integrative medical research, to develop unique and important collaborative efforts that will lead to improvements in the treatment and care of patients with leukaemia and lymphoma.

Labels: , , ,

Bookmark and Share

 
 
All of the information on this site - Chronometers.org is protected by copyright. All image and text are the property of Chronometers.org and the companies who have provided them.